| Project |
Client |
Results and Output |
Activities |
Marketing and Partnership Strategy
(Japan Entry) |
American Contents Service Provider |
- Developed effective marketing strategy
- Supported investment decision-making
- Supported search of potential alliances
|
- Conducted in-depth research to understand consumer needs and market potential
- Identified priority segments to target
- Developed a marketing strategy with the optimal methods to best reach each target segment
- Estimated future profitability and ROI
- Evaluated and prioritized possible alliances
|
Marketing and Sales Strategy
(Japan Entry) |
American Financial Business Service |
- Developed effective marketing strategy
- Created specific sales tools catered to each target segment
|
- Conducted research of competing services offered in Japan
- Developed a thorough understanding of the differences in user needs between Japan and the United States
- Identified priority segments to target and developed marketing strategy including effective methods of approaches for each
|
Sales Strategy
(Japan Entry) |
Leading European Insurance Company |
- Developed comprehensive sales strategy
|
- Conducted research of the Japanese business environment with regard to the customers, competitors, and available channels
- Ran various simulations based on acquired data to determine profitability
|
Business Content Development and M&A Strategy
(Japan Entry) |
Successful American Website Service |
- Determined overall theme of the website contents to be offered
- Supported the decision of M&A targets
|
- Developed understanding of the underlying differences in consumer psychology between Japan and the United States
- Evaluated and prioritized potential targets for M&A
|
Portfolio Strategy
(Japan Market) |
Multinational Media and Entertainment Firm |
- Established a new business concept
- Redeveloped the marketing strategy
|
- Determined a new area of service from the market opportunities and client strengths
- Created a new service concept
|
Marketing Strategy
(Targeting Overseas Customers) |
Major Japanese Commercial Complex |
- Developed comprehensive marketing strategy targeting customers of a neighboring Asian country
|
- Conducted thorough qualitative and quantitative research to understand the consumer mindset and behaviors of the target country
- Developed a strong message and considered the effective promotional mix to approach the target
|
Marketing Strategy and Business Development
(Overseas Expansion from Japan) |
Japanese Restaurant Chain |
- Developed overall marketing strategy for market expansion into the United States
- Decided on the store concept and locations for expansion
- Developed the product/menu lineup
|
- Conducted thorough research and anlaysis to understand American consumer behavior
- Evaluated product and menu options through various methods including customer surveys, interviews, and test markets
|
Promotional Strategy for Tourism
(Targeting Japanese Consumers) |
Tourism Organization of Major U.S. City |
- Developed and organized the launch of large-scale promotional campaign targeting Japanese tourists
|
- Conducted research to understand the level of awareness and the impression that Japanese people had about the U.S. city
- Identified the travel related needs and behavior of the Japanese people
- Determined effective methods of approach and supported their implementation
|
